Selected Work
This work reflects an advisory-first approach to business — not isolated digital services. With a background spanning economics, sales leadership, hospitality operations, and marketing strategy, my role is to see the full system and act accordingly. Rather than fragmenting execution across multiple teams, these projects were shaped through unified decision-making — aligning experience, messaging, operations, and growth under one strategic lens.
Hotel Indigo — Food & Beverage Operations
Indigo Hotel North Conway
This engagement focused on front-of-house operations and guest experience design within a boutique hotel environment. Grand Opening - Working alongside a Certified Master Chef under a CMC consulting firm and Prestige Hospitality Group, I led all front-of-house training, service standards, and operational systems, along with design. This included FOH SOP development, service flow design, staff training, and beverage program execution to ensure consistency between culinary vision and guest experience.
Photography featured reflects on-site - We Rock Media
McGregor Links Country Club
Membership Growth & Marketing Strategy
McGregor Links Country Club
I took over social media and marketing consultation for McGregor Links with the objective of increasing visibility, engagement, and membership growth. The focus was on aligning content with the actual club experience, clarifying value to prospective members, and using consistent, relationship-driven messaging rather than traditional advertising.
Over two seasons, membership increased from 191 to nearly 400, driven by content-led growth, strategic partnerships, and a clear positioning shift.
Social Media -Reels - Photography - Graphics - done by We Rock Media '23 - '25
Elody Restaurant
Elody required a rebrand website that felt as refined and intentional as the space itself. The focus was on atmosphere, flow, and storytelling — translating an in-person experience into a digital one. The site emphasizes mood, simplicity, and restraint, guiding visitors naturally toward reservations and key information without overwhelming them. Every design choice supports the brand’s identity and elevates the perception of the venue.
Hometown Golf & Social
Hometown Golf & Social required a site that captured both energy and community — not just a list of offerings. The build focused on presenting the brand as a destination rather than a facility, blending modern visuals with clear navigation and strong brand personality. The result is a site that feels inviting, contemporary, and aligned with the social experience customers expect the moment they walk through the door.
PSG Golf
A client for over a year. Face Book Ads, Social Media Management - allowed them to expand into the business above - Hometown Golf & Social. A small budget, targeted, helped us reach 20k, targeted ads in a few months time. PSG Golf needed a clean, performance-driven website that reflected precision, credibility, and expertise. The goal was to eliminate noise and present information in a way that feels intentional and easy to understand.
GL Olson Construction
GL Olson needed a digital presence that matched the caliber of their work — clean, modern, and quietly confident. The goal was clarity over complexity: a site that communicates professionalism at a glance, removes friction for prospective clients, and positions the brand as established and trustworthy. The result is a streamlined experience that lets the work speak for itself while reinforcing credibility and attention to detail.
Pro Wash Powerwashing
ProWash needed a conversion-focused site built for speed, clarity, and trust. The objective was to clearly communicate services, establish legitimacy, and make it effortless for customers to take action. The final result prioritizes straightforward messaging, strong visual hierarchy, and clear calls to action — turning a traditionally fragmented service market into a polished, professional online presence.
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